Skip to content

Services

About Us

Blackmon Consulting provides leadership and strategic consulting to B2B companies globally in digital transformation, growth acceleration, and operational efficiency.

Led by Heather Blackmon (Principal), we bring together our network of experienced consultants to solve your business challenges. We work with you to determine what type of project fits your goals and budget.

Digital Transformation

Providing expert guidance to begin or accelerate your transformation to scale.

With a deep background in digital transformation and leadership, we can help determine the approach that will deliver measurable results and help your team gain the skills to keep growing long after the project has ended.

Expertise includes: Go-to-Market (GTM) Strategy Development & Implementation, Demand Generation, Digital Marketing, Market Sizing & Account Segmentation, Email Marketing, Account Based Marketing (ABM/ABX).

Sales

To meet increasing revenue goals, B2B sales teams must manage pipeline & sales opportunities with clarity. Tools like Salesforce.com make this possible, but transforming your sales culture to embrace this level of inspection can be challenging.

Having worked with sales teams of all sizes and geographies, we can help you create the structure, processes, and accountability to bring clarity to your sales forecast and manage the pipeline with ease.

Expertise includes: Salesforce Process Creation & Adoption, Marketing Sizing & Account Segmentation, Lead & Opportunity Management, Inside Sales/SDR Team Development, Process Optimization, Sales Process Training, and Strategy Development.

Fractional Chief Marketing Officer

When you are ready to scale your marketing team, but not ready to hire a Head of Marketing or Chief Marketing Officer (CMO), a fractional leader brings in executive experience without the cost or commitment.

In this strategic role, you gain access to a marketing expert and leader to take ownership of the marketing strategy, working alongside your Executive Team. Typically this role will assume leadership of the marketing team (including agency relationships) to develop and implement a comprehensive marketing strategy. Our approach to marketing is always aligned to revenue and works closely with the sales organization to ensure best results.

Expertise Includes: Marketing Strategy, Demand Generation, Pipeline Management, Internal Team & Agency Management, Board Meetings

Heather Blackmon, Owner & Principal

With over 20 years of experience across a wide range of global marketing & sales leadership roles, Heather works with B2B companies to create innovative digital solutions across a variety of industries and functions.

Heather specializes in driving digital transformation through marketing & sales GTM strategies, sales team strategy & training, process development & adoption, and interim marketing executive leadership.

► Digital Transformation
► Global Sales Strategy & Transformation
► Fractional Marketing Leader (CMO)